PTC Baseline Analysis Gets Rolling

For Release: August 30, 2000

The PTC is currently conducting a two-level Baseline Analysis Survey. The survey will poll both individual commuters, and employers (>100 employees) in the Central Perimeter area. The research is designed to determine current travel behavior, attitudes and willingness to consider a variety of transportation alternatives, and the programs that are currently being used by area employers. These instruments can be reused every three to five years for the purpose of measuring program results and refining the mission, goals and objectives for the program.

Particular detail has been given to maximizing the statistical validity of the research effort while minimizing the cost. The methodology is consistent with that used by other Transportation Management Associations around the country including the Cumberland Transportation Network here in Atlanta.

Project Purpose

• Determine current commuter travel behavior, willingness to change travel behavior, awareness of travel alternatives and programs available in the Central Perimeter, and general demographic information.
• Determine current employer awareness of commuter needs and services and their willingness to offer certain strategies and ideas for transportation assistance.
• Combine the information from both surveys, review current and proposed PTC activities and make changes where appropriate.

Estimated Budget

The project will take a total of eighteen months and cost a total of $36,000, which has been provided by the Perimeter Community Improvement District. The PTC has contracted with Stuart Anderson of Urban and Transportation Consulting to conduct the Baseline Survey. Results of the project should be ready for public delivery in late Fall 2000.