PerimeterGo Newsletter

March/April 2001

Please click on the title of the article you wish to read:

"Letter from the Executive Director"
"Revisiting the PTC's Mission and Goals"
"Our Accomplishments in 2000"
"The PTC Programs - The 2000 Numbers"
"New Programs for 2001"
"Programmatic Objectives for the coming year"

 

Letter from the President and Executive Director

As the Perimeter Transportation Coalition enters its third year we are encouraged more than ever at what is happening in the Central Perimeter. The road has been rocky at times, but the PTC has come a long way in addressing the transportation challenges that only a short time ago threatened the economic vitality of the area. There is much to be proud of as the PTC continues to work closely with the public and private sectors to diversify and strengthen the areas transportation options.

Over the past year the PTC has worked tirelessly promoting various options to driving alone. The PTCs successful outreach efforts to the community continue as the staff educates thousands of employees about the myriad of different transportation options. Many of the PTC's programs and services have provided the needed incentive for individuals to try something other than driving alone.

In addition, corporate involvement, which remains the cornerstone of the PTC's efforts, is as strong as ever, with newer more high profile businesses signing up with each passing day. During the past year the Perimeter Community Improvement District, on the DeKalb side of the Central Perimeter, has been leveraging their funds on a variety of transportation projects. We expect to have a similar organization on the Fulton side by this time next year.

Two new MARTA stations have recently opened and Perimeter Mall, Equity Office and Embassy Row have each invested their own money to improving pedestrian connectivity by constructing sidewalks and pedestrian plazas. In addition, highly visible smart growth projects are coming to fruition with Hines' Perimeter Summit and Ackerman & Company's multi-use development on the former MARTA Park and Ride lot.

The success level of the cooperation between the public and private sectors, and between the businesses on the Fulton and Dekalb sides of the Central Perimeter is nothing short of astounding. I look forward to 2001 and beyond as we continue to work to create an efficient and effective transportation system for all in the Central Perimeter.

Thank you for you continued support and we look forward to even greater success in 2001.

Sincerely,

Steve Moddelmog President, PTC Board of Directors

Glenn Kurtz Executive Director

 

Revisiting the PTC's Mission and Goals

When looking at your accomplishments, its always good to measure them by what you said you were going to do. Here are our mission statement and organizational objectives, again.

Mission Statement

To improve access to the Central Perimeter area for employees, residents and visitors by implementing and promoting transportation alternatives and infrastructure improvements through a coordinated and comprehensive effort of public/private partnerships.

Primary Goals

• Serve as a collective voice for the Central Perimeter area in addressing transportation issues.
• Facilitate employee access to and around the area through TDM strategies.
• Increase the awareness of transportation issues and TMA activities and services.
• Provide for the effective administration of the TMA programs.

Our 2000 Accomplishments:

• Assisted the Perimeter CID in set-up and ongoing programs.
• Completed a $650,000 landscape and lighting project at I-285 and Ashford Dunwoody Rd.
• Provided design review to MARTA on new area bus routes.
• Implemented second successful year of the Holiday Shopper Shuttle
• Created four (4) new vanpools
• Completed Baseline Survey
• Nurtured discount transit program, currently selling 2,700 cards each month to 44+ firms, through the Perimeter Pass Program.
• Assisted in setting up the smart commuting program at Bellsouth.net, which won a 2000 PACE Award.
• Participated in the region-wide Framework for Cooperation, helping to hone the message about clean air and smart commuting. Made sure that TMAs have a seat at the region's planning table.
• Completed a Transportation Study, which included a Shuttle Feasability Study.

 

The 2000 Numbers

	The Perimeter Pass – 44participating companies – 27,111 monthly MARTA passes sold – 9,580 MARTA tokens sold
	Vanpooling Program –12 operating vanpools – 4 new vanpool in 1999
	Effective Cycling Program – 2 Complete courses taught – 19 graduates
	Guaranteed Ride Home – Fifteen (15) companies – 127 new individuals registered
	Holiday Shopper Shuttle – 290 total shuttle trips – 33 buildings served – 13 vehicles, 10 routes
	Supporting Marketing Activities – 83 Commuter Fairs held – 119,634 website page views – 8 media placements – 6 bi-monthly newsletters and 6 General Membership Meetings

New Program Elements for 2001

We're not sitting on our laurels for the rest of the year! Here are some of the new ideas that we have that will make your commute easier:

Programmatic Initiatives:

• Carpool incentive program
• Perimeter Pass/new rail station demand boost
• Vanpools formation
• Effective Cycling Course
• Alternative Work Arrangement seminars
• Holiday Shopper Shuttle - 3rd year!

Non-Programmatic Initiatives:

• Operational Study for Year Round Shuttle
• Complete Web-based Traffic Cam Initiative
• Technical Support for Perimeter CID
• Formation effort of the Fulton CID
• 1999/2000 Audit 2001
• TMA Summit
• Securing long-term public funding

2001 Objectives

Interested in how much we plan to get done with getting cars off of the Central Perimeter's roads? Here are our programmatic objectives for 2001:

Program	2001 Goal
Perimeter Pass	24
Carpool Incentive	26
Vanpools	8 new vanpools
Bicycle/Effective Cycling	24 EC graduates
Guaranteed Ride Home	150 new GRH participants
Shuttles	320 Holiday Shopper Shuttle riders per day