Perimeter
Transportation Coalition Staff Members:
David
Southerland
David
Southerland came to the PTC after making a fairly radical
career change. He graduated from Georgia Tech with
a Management degree, and followed that up with a Masters
of Organization Development from Georgia State University.
He was one of the first employees of 2 Places at 1
Time, Inc. in the early and mid-90s, helping build
it into the nation's largest corporate concierge firm.
He held roles as diverse as the concierge manager for
client Andersen Consulting, internal communications,
human resources and organization change, marketing
development for concierge clients, new office rollouts,
and HR database development. He also worked for Towers
Perrin developing Lotus Notes databases, and designing
client presentations. He has been very active in the
bicycling advocacy community in Atlanta, and currently
is serving as the President of the Atlanta
Bicycle Campaign.
The
move to the PTC came after he realized that he would
have to leave Atlanta if he didn't find ways to help
the city discover some way to reclaim its sense of
community. Sprawl, pollution, and a car-dominated community
culture were the new defining elements of his hometown.
Working for the PTC has allowed him to bring his marketing
and presentation background, knowledge of corporate
culture, and his commitment to alternative transportation
to a job he really loves. David rides his bike to work
nearly everyday from his home near Georgia Tech, combining
his commute on MARTA in the morning, and riding all
the way home for his workout in the afternoon.
David
became the Executive Director in June of 2001. Previous
to this position he was the Program Manager for the
PTC, managing most of the outreach programs for the
organization. He also developed the website, created
the carpool incentive program, the bicycle map, and
worked on efforts to form the Fulton Community Improvement
District.
"The
businesses in the Central Perimeter really get it,
and they are trying to remake the face of this area
into a real mixed-use community. It may take 15 or
20 years to fix what's wrong here, and we may make
some mistakes along the way, but I know that the
lives of the residents, visitors, and employees here
will be better because of our work."